Larkin
Role
Designer
Industry
HR Services
Date
2021-2024
Reimagining strategy and elevate Larkin's visual identity to reflect their evolving mission and values, while creating a cohesive brand presence that truly resonates.
Challenge
The existing brand lacked the dynamism and visual clarity needed to reflect the leave industry. The previous website and guideline no longer resonated with their target audience and failed to convey their core values of human-centred, inclusivity. The challenge was to reimagine their visual identity, ensuring the new look felt authentic and meaningful.
Approach
The project began with an in-depth exploration of the client’s values and mission through research and collaboration with their internal team. A human-centered design strategy was applied to create an identity that embodied empathy, inclusivity, familiarity. The focus was on refining color palette and typography that aligned with the company’s ethos. Consistency across all touchpoints—digital, print, and internal communications—was prioritized to establish a strong, unified presence.
Impact
A well-structured design reduced misinterpretations and improving client trust. Consistent branding across contracts reinforces credibility, making Larkin stand out in a competitive market.
Value-add
Over the course of the Larkin rebrand project, I brought a dynamic blend of creativity and strategic design to elevate their brand identity. I meticulously refined the brand guidelines, ensuring a cohesive and modern aesthetic by fine-tuning elements such as the color palette, typography, and overall visual direction. Building on this foundation, I designed the new webpages to serve as a vibrant digital hub, seamlessly extending the refreshed look and feel across all assets. From Google Decks and PDFs to banners, reports, online portal and custom illustrations.
Every touchpoint was thoughtfully aligned to maintain consistency and impact.
