Coquitlam Public Library

Coquitlam Public Library

Coquitlam Public Library

Role

Industry

Date

Industry

Overview

Bringing Coquitlam Public Library’s mission to life through a dynamic new visual identity that sparks curiosity, fosters community, and celebrates a love of learning.

Bringing Coquitlam Public Library’s mission to life through a dynamic new visual identity that sparks curiosity, fosters community, and celebrates a love of learning.

CPL website

The Challenge

The Challenge

Coquitlam Public Library’s existing logo failed to communicate its core values of inclusion, vibrancy, and community engagement. The challenge was to craft a visual identity that represented the library’s dynamic, welcoming nature while aligning with its mission to be a space that nurtures discovery and shared experiences.

The Approach

The Approach

The approach began with an immersive discovery process, which included a “reverse brief” journey. This involved listening closely to the library’s vision and synthesizing its core values: inclusivity, community, and curiosity. The focus was on creating a logo that would be bold, inviting, and warm—something that would resonate with the diverse people the library serves. The design process included exploring a variety of ideas, refining concepts, and ultimately focusing on a simplified, nature-inspired design that told the library's story through color and form.

The Impact

The Impact

The final logo successfully captures the library’s essence, offering a modern, vibrant visual identity that reflects its core values. The design not only strengthens the library’s connection with its community but also elevates its presence as a forward-thinking, inclusive space. The new logo symbolizes belonging and shared experiences, aligning with the library’s mission and reinforcing its role as a cornerstone of the local community.

Next Work

Building moments
that matters

Building moments that matters

Building moments
that matters

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