PITCH

As an always-on initiative, it was asked to rebrand occasions like movie night and game night to be more ownable to McDelivery.

The goal of those night events is to create excitement around “everyday” events and influence a recurring behavior, just like Taco Night or Pizza Night. The customers will be excited about their own McDelivery Night experience and will look forward to the weekly tradition. Because any night can be a delivery night.

McDelivery night is a whole project (social, campaign, TV spot, etc.) that fit seamlessly into surprise and delight moments inject all year round, to further drive trial and create a habitual experience for Canadians.