Pitch

This project showcases the loafer’s attitude in an urban society that has become too busy.

The idea? Suggest to Parisians in a hurry to take the time to (re) look at their city, (re) learn to love it, (re) discover it; and this, during a weekend dedicated to the urban stroll: PAUSE.

PAUSE is part of the movement of the SLOW, born from the observation that one is a victim of the stress of modern life. The slow attitude proposes to slow down the pace of life. The objective of the project is to legitimize this philosophy of slow, to question the gaze as well as the status of the visitor, then to propose a way to (re) discover the city … otherwise.

All communication media have been developed for this event: press release, brochure, poster, map, website, mobile app to ultimately create a “cartography of strollers”.