PITCH

The Vichy brand launched an advertising campaign for their iconic Mineral 89 product.

The work consisted to create the layouts for magazines, point of sales, and ad posters which was display on Out-of-home media and published in several newspapers.

The challenge was to find the right images to create the final visuals (natural elements like water, mountains, leaves etc.) and the right feminine face through a large choice of fashion model faces. Then how to create the best layout with all those components.

For this project, I worked as a freelancer at BETC Paris agency until its finalization.